Yearly Archives: 2000
Maintaining Your Brand’s Image.
Excuse me, but I believe your brand is showing. Okay, so you probably won’t hear that from a prospect as they approach your trade show display from across a crowded convention hall. But what a compliment it would be. To … Continue reading
Miller Brooks: Growing with the Changing Times.
At the beginning of 1983, the Dow Jones stood at 2000, the Berlin Wall kept ideas and people in check, Hong Kong was a part of the British empire and Roger Maris held the record for home runs in a … Continue reading
Mapping Your Web Site.
Are you “up a creek without a paddle” when it comes to creating your web site? Make a map! In previous MB Journal issues, we’ve talked about the importance of your e-brand, which is defined in large part by your … Continue reading
Top 10 steps to taking a brand overseas.
“If you are not everywhere, you are nowhere.” Fewer and fewer people question this idea in the age of the Internet. But as many of us have found out time and time again, “being everywhere” as a company is easier … Continue reading
Messaging: The foundation for good communication.
In today’s New Economy, it’s never been more important to have clear, definable messaging for your company and its products. Simply put, messaging is a set of high-level statements and supporting points that describe your company and its products and … Continue reading