Yearly Archives: 2001
Photography: Stock or not?
Photography is an important part of any company’s product or brand image. It can make or break a campaign. It helps set the tone for your communications materials. It brings your message to life. It says your product is elegant. … Continue reading
Get a greater return from your direct mail
Want to see a 10 percent return on your next high-premium direct mail campaign? To pick up some pointers, take a look at the All Aboard campaign created by Miller Brooks and Aprimo, Incorporated. Aprimo’s flagship product, Aprimo Marketing, consists … Continue reading
SICS vs. NAICS
The Standard Industrial Classification (SIC) was originally developed in the 1930’s to classify industries by activities and to promote the comparability of establishment data. Over the years, the SIC codes were revised periodically to reflect the changes in the economy. … Continue reading
Commercials Drive IndyGo.
Miller Brooks and WiredWorld teamed up again to produce a new series of :15 television commercials for IndyGo. This year’s campaign features popular destinations around town — the RCA Dome, Indianapolis Motor Speedway as well as Downtown Indy. Working with … Continue reading
What’s An Elevator Pitch?
Imagine that you’re making a sales call on your biggest prospect, someone you’ve been trying to get to see for months. Their offices are on the 37th floor. And, as you’re getting on the elevator in the lobby, in walks … Continue reading