Yearly Archives: 2003
The Art Of Innovation
An impossible deadline. A boring product. A stagnant industry. Boy, talk about pressure! You’ve got one week to design the best grocery store shopping cart on the market. And television cameras will document every second of the process. Well, product … Continue reading
How Do Customers Touch Your Brand?
If your company sells a physical product, you’re probably focused on how it looks/feels/performs/lasts. But what about companies that sell services such as software, banks and insurance companies? Are they immune from negative brand contacts because they don’t sell a … Continue reading
Brainstorming: How To Get The Most From Your Ideation Sessions.
In today’s business environment, it can be a competitive advantage to be able to generate solutions (and a lot of them) quickly. One effective method employed by many companies for group ideation is “brainstorming.” Brainstorming is not a just a … Continue reading
Project Management: Working Behind The Scenes To Synchronize Your Brand.
Picture this. You’re at the national sales meeting equipped with collateral the sales team will use to promote your company’s new product line. You’ve worked diligently to bring everything together for deadline, and you’re feeling good about the way things … Continue reading
When Do You Need Another Brand?
Well, if you’re a NASCAR driver, as long as there’s empty sheet metal on the car, there’s room for another brand. But it’s a whole different race with your business. Companies add new brands in a variety of ways, but … Continue reading