Yearly Archives: 2004
Media Management The Value It Brings To A Brand.
For some, buying media is a lot like buying a car. It’s all about finding the best “deal.” For example, let’s say you’re in the market for a vehicle that will service a family of five. So you go shopping. … Continue reading
Trade Show PR Remain True To The Brand.
So you’re going to a trade show. As you dive into the details of booth design and construction, trade show sponsorships, product launches, and more, it’s a good time to think about this in the context of your brand. And, … Continue reading
Mosaic Branding A Way Of Thought.
Mosaic Branding is based on the theory that alignment, associations and cohesion are as important to branding as any single brand touch point. It simply recognizes that brand perceptions are not based solely on touch points, but also from the … Continue reading
MB Schoolhouse Rocks
MB Schoolhouse Rocks Miller Brooks recently played host to a group of schoolchildren as part of the St. Thomas Aquinas School “Career Day Tour.” Eight 7th graders were accompanied by the student’s math teacher, Jerry Flynn, and parent Mike Brown … Continue reading
Good News/ Bad News.
While most media outlets are tied to firm ethical guidelines and strict fact-checking standards, it takes only one skewed or unfavorable story to wreak havoc on a brand’s reputation. With pressures of tight deadlines and competitive ratings, it should be … Continue reading