Monthly Archives: October 2004
Media Management The Value It Brings To A Brand.
For some, buying media is a lot like buying a car. It’s all about finding the best “deal.” For example, let’s say you’re in the market for a vehicle that will service a family of five. So you go shopping. … Continue reading
Trade Show PR Remain True To The Brand.
So you’re going to a trade show. As you dive into the details of booth design and construction, trade show sponsorships, product launches, and more, it’s a good time to think about this in the context of your brand. And, … Continue reading
Mosaic Branding A Way Of Thought.
Mosaic Branding is based on the theory that alignment, associations and cohesion are as important to branding as any single brand touch point. It simply recognizes that brand perceptions are not based solely on touch points, but also from the … Continue reading