Monthly Archives: October 2005
Taking a Cue From Reality TV: Is It Time To Pimp Your Brand.
No matter what your personal view of reality TV is, it’s hard to dispute its popularity. From “Survivor” to “The Apprentice,” they seem to strike a chord with viewers. So, is there something brand marketers can learn from reality TV? … Continue reading
Less is More: Refining Your Brand’s Print Materials
So often in growing a brand, new objectives lead to new marketing needs, which lead to the development of new marketing print materials. For example: The need to attract new customers manifests itself into a new direct mail plan. The … Continue reading
Triangulation: Three Views Into Your Brand.
Early explorers did it. Navigators of tall ships did it. And yes the military still does it. Triangulation. What is it? The ability to take at least three sightings from known points that yield the answer to where you are … Continue reading