Monthly Archives: October 2006
Cook for the Cure
Companies attempting to “position” themselves first need to take a position. Optimally, it should relate to something their market actually cares about. Cluetrain Manifesto You’re invited to a BAR-B-CURE Help us break our fund–raising record. Bar–b–cure style. Bar–b–cure? Allow us … Continue reading
“Brand Washing”
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu (Chinese General, circa 500 BC) Definition: Trying to represent your brand for something it can’t, in fact, deliver. Brand washing goes … Continue reading