Yearly Archives: 2007
2007 Cook for the Cure – Spoil Your Dinner!
You are cordially invited to the sixth annual Miller Brooks Cook for the Cure Open House, a fund-raising event in support of the Susan G. Komen Breast Cancer Foundation. Our team is baking up some real treats as they crave … Continue reading
MB Journal Book Review: “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz
Marketing: How Smart Companies Get People Talking In the late 1990’s TiVo created a buzz in the marketplace by developing the first-ever digital video recorder. Instead of implementing an extensive marketing campaign, which can be quite costly, TiVo tapped into … Continue reading
Online Media Measurement
Online advertising, e-media, interactive media, new media, non-traditional media…these words conjure up many similarities. One of them is the ability to measure your media and calculate ROI. Truth be told, many online advertisers are still not measuring their online media … Continue reading
Miller Brooks Builds with Habitat for Humanity.
On May 4th, Miller Brooks employees participated in the Habitat for Humanity “Mother’s Build” here in Indianapolis. The home was built for a needy mother of three and was dedicated on Mother’s Day weekend. While many of us will openly … Continue reading
What is a Brand Touchpoint?
You’re going to visit a potential partner for your company. During this meeting, they are presenting a proposal on how they can address your business needs. You visit the website for directions or a map, but you are not even … Continue reading