Justify Your Marketing Budget. - Issue: 2001 Qtr 2
How to justify your marketing budget? Aprimo Marketing is the answer.
We've all been there: marketing budgets are getting tighter, and marketing departments are being asked to do more work with fewer resources.
So, how do you show management that you've got the situation under control? Aprimo Marketing is the answer.
Aprimo is an international company (and a Miller Brooks customer) that provides a powerful web-based solution that helps marketers plan, implement, manage and analyze the results of marketing campaigns and activities.
With Aprimo Marketing, you can communicate with your entire marketing team to manage and implement programs. Best of all, you can quickly and easily see the results of various activities (trade shows, ad campaigns, direct mail, sales promotions and so forth) so you put your money toward the most effective programs.
There's nothing like it for building brands. Whether it's brand development or demand creation, Aprimo Marketing is the tool that gives marketers the power and control they need to manage the business of marketing.
We should know, because we're a user of Aprimo Marketing. And when we launch an ad campaign or a direct mail effort, we can track it in real time. For example, a recent campaign included six different publications. By tracking the results we were able to re-allocate funds into the three top books, thereby increasing the results dramatically. You can check it out by clicking on www.aprimo.com or by calling them at 317-803-4300. So the next time someone asks "what did we get for our marketing investment," you'll have the answer. |
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Aprimo is a trademark of Aprimo, Incorporated.
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