Category Archives: Creative
Alcoa CSI “Uncorks” a New DVD to Introduce its Unique Wine Seal.
Companies attempting to “position” themselves first need to take a position. Optimally, it should relate to something their market actually cares about. Cluetrain Manifesto Cheers! Here’s to Alcoa CSI, the world leader in beverage closures and its new DVD to … Continue reading
Creating a Direct Response Campaign?
With any sport, you have to master the basics before you can get good at your game. Same goes for creating impactful direct response programs. So what are the basics for producing direct response campaigns that will bring you winning … Continue reading
Photography: Stock or not?
Photography is an important part of any company’s product or brand image. It can make or break a campaign. It helps set the tone for your communications materials. It brings your message to life. It says your product is elegant. … Continue reading
Commercials Drive IndyGo.
Miller Brooks and WiredWorld teamed up again to produce a new series of :15 television commercials for IndyGo. This year’s campaign features popular destinations around town — the RCA Dome, Indianapolis Motor Speedway as well as Downtown Indy. Working with … Continue reading
Lights, Camera, Action: Tips for Launching Your Brand on TV.
You have an approved Brand strategy document in hand. You have a budget number in mind. Now the time has come to put your Brand on television. How exciting! So now what? Exactly what do you need to do to … Continue reading