Category Archives: Marketing
Five reasons why brands should stay up close and personal with B2B customers
by Tom Miller To paraphrase Peter Drucker: the purpose of a business is to fulfill customer needs. Sounds simple enough in theory, but the reality is quite a bit different in the day-to-day crush of business. Even though it’s easy … Continue reading
Brands and Your Business in 2011–What Really Matters.
The next, new shiny thing: it’s difficult to ignore. No matter if it’s a physical thing, a service or a cool app on a tablet or other mobile device. New, cool things get the attention.
Social Media, Interactive Media, Mobile Media, Oh My!
A convergence of communication technologies and their terms. In today’s digital communications environment, we use many terms to describe the various media—social media, interactive media, mobile media—sometimes almost interchangeably. But in reality, these media outlets are distinct. And we engage … Continue reading
The Next New Market Opportunity
Marketers spend large amounts of time and money to make sure they reach target audiences in meaningful ways, making sure that their brands have relevance.
Do Brands Still Matter?
Yes, they do. Perhaps now more than ever. But something has changed. And, it may be that brands will be viewed very differently going forward. The foundational basis for brand loyalty is summed up in one word: TRUST. When the … Continue reading