Category Archives: Marketing
What Have You Done for Your Customers Lately?
And we don’t mean all the wonderful products and/or services that you deliver day in, day out. That’s what you get paid for. And we’re not talking about the extra effort to make the impossible happen (again). That’s something customers … Continue reading
Integrating Online Social Media Into Your Media Plan.
By now, you’ve probably read numerous studies that point to the benefits of adding online advertising into your traditional media mix. You know it’s important to reach your audience where they live, and that’s typically both in traditional media as … Continue reading
Social Media Perspectives.
It’s nearly impossible to go 24 hours without hearing “social media,” “Facebook,” or “Twitter” uttered in conversation. And we’re willing to bet you’ve formed some opinions about this evolving communication medium, whether that be, “Love it love it can’t live … Continue reading
B2B Social Media: Understanding its Influences on Channels and Communities.
Social Media is an omnibus definition for the blogs, micro blogs (Twitter), social networks (LinkedIn, Facebook), file sharing (YouTube, flickr), discussion sites (Skype, Phorum)… plus social games, virtual worlds, livecasts and lifestream sites. The vast majority of these sites started … Continue reading
New Year’s Resolutions for Your Marketing and Branding Efforts.
1. Lose an extra 10 pounds of brand baggage. Just like extra calories can add to weight gain over time, brands can also be subject to picking up unnecessary parts, pieces and complexity. Resolve to help your brand lose some. … Continue reading