Category Archives: Media
Social Media, Interactive Media, Mobile Media, Oh My!
A convergence of communication technologies and their terms. In today’s digital communications environment, we use many terms to describe the various media—social media, interactive media, mobile media—sometimes almost interchangeably. But in reality, these media outlets are distinct. And we engage … Continue reading
The Next New Market Opportunity
Marketers spend large amounts of time and money to make sure they reach target audiences in meaningful ways, making sure that their brands have relevance.
What is Rich Media and What Can it Do for My Brand?
by Kristine Warski In order to know what a rich media ad is, one must first know what a standard online ad unit looks and acts like. A standard online media ad is either a static or animated banner that … Continue reading
Online Media Measurement
Online advertising, e-media, interactive media, new media, non-traditional media…these words conjure up many similarities. One of them is the ability to measure your media and calculate ROI. Truth be told, many online advertisers are still not measuring their online media … Continue reading
Making the Most of Your Online Advertising
Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done. Seth Godin The Web’s impact on advertising has grown significantly in the past several years. It has become … Continue reading