Category Archives: PR
Miller Brooks Updates “West Wing” with Sustainable Furnishings
The buzzwords “sustainability” and “green” are used a lot these days; however, companies striving to truly offer sustainable products and/or services should take a step back to examine their own green properties.
The What, Why and How of Social Media (Monitoring).
What? There is no one definition for the term “social media,” but simply stated, it is the combined use of technology and social interaction with the purpose of sharing a wide variety of information. Social media is playing a growing … Continue reading
PR Pros “Tweet” On Clients’ Behalf, How Sweet
Venturing into the world of social media opens up a number of listening, following and tweeting opportunities. Tweet. Tweet. Tweet. For some of the general population, those three words evoke an image of our two-winged, hollow-boned, flying friends. For today’s … Continue reading
Measuring the Effectiveness of PR: Thinking Beyond the “Thud Factor”
Poll any number of public relations experts and they will agree that the bottom line is only as strong as the “public” that supports it. What isn’t as clear is how you prove this to your organization. While marketing measurement … Continue reading
Trade Show PR Remain True To The Brand.
So you’re going to a trade show. As you dive into the details of booth design and construction, trade show sponsorships, product launches, and more, it’s a good time to think about this in the context of your brand. And, … Continue reading