MB JOURNAL

A quarterly newsletter from your friends at Miller Brooks.

Miller Brooks: Growing with the Changing Times.

At the beginning of 1983, the Dow Jones stood at 2000, the Berlin Wall kept ideas and people in check, Hong Kong was a part of the British empire and Roger Maris held the record for home runs in a single season.

Then came Miller Brooks. The Dow rose from 2000 to 10,000, the Berlin Wall crumbled, Hong Kong returned to the PRC and Mark McGuire broke the home run record. Coincidence? We think not.

It has been a great run and it’s showing no signs of slowing. From the first days of two people in sublet office space to today’s team of 28, Miller Brooks is still focused on developing brands and providing marketing driven creative solutions. The client list has grown, marketing sophistication has escalated, Macintosh rules (personal opinion!) and the Internet keeps bringing change. As the saying goes,” The only constant is change,” and things are changing at Miller Brooks as well.

In 2000, we will complete a significant physical expansion with the addition of 6,000 square feet to our building on Michigan Road, bringing our total square footage to 16,000. We will have added four new team members to the roster. And, we will welcome strategic business partner WiredWorld to share some of our new space as of November 2000. WiredWorld provides strategic public awareness to clients throughout the country. WiredWorld’s President and managing partner Peter Pitts has described the new space as “dynamic, in a high-tech way.” We agree with Peter and look forward to an November 2000 completion date.

Along with new space, new business partners, and new people (see our “Tidbits” section for more info on these fine folks!), Miller Brooks will also announce the completion this year of our digital asset management system for clients. This new service is an organized electronic file system that allows us to import images as either low-res images For Placement Only (FPO) or as high-res images ready for separation. This new system saves space in not having to house physical images, but also saves us and our clients’ time through organization and simplified retrieval.

What hasn’t changed at Miller Brooks is our commitment to our customers’ brands and those promises to deliver. As we enter the new millennium, we see clearly that the brands that stay in focus – that consistently deliver on the promise and that build positive brand equity – are the brands that will survive and prosper.

We thank our customers, suppliers, and associates for their past support. We are looking forward to continuing this work with you!